Meet Our Inspiration: Frannie

Every piece of our Pet Apparel line is infused with a story of love, resilience, and the profound impact our furry friends have on our lives! At the forefront of our journey is Frannie, a beacon of unwavering support and unconditional love. For 14 years, Frannie was not just a pet but a cherished companion to our founder, Becky Callahan. During Becky's challenging battle with cancer, when days seemed insurmountable and the simplest tasks felt overwhelming, Frannie was her constant source of strength. With every nudge and cuddle, Frannie provided Becky the courage to face each day, embodying the essence of positivity and the will to fight.

It was through this bond and the invaluable support Frannie provided that the concept of Be Pawsitive was born. Our vision is to share this message of hope and positivity with others, celebrating the indispensable role our pets play in our lives. Our Pawsitive Pet Apparel is designed to be a daily reminder of the love and joy our fur babies bring into our lives, encouraging everyone to embrace a positive outlook.

Join us in spreading the message of love and "pawsitivity" that Frannie inspired. 

BE PAWSITIVE!